Our purpose

Our land is the foundation of our primary industries, but this country’s serious growth will come from people - those who are guardians of the land, produce food from it and innovate every conceivable connection to it.

These are the people Primary ITO is here to grow.

It’s about dialing up talent and attitude, knowledge and skills. The desire to ask what’s next, then stepping up and creating it. It’s about combining science and technology, hard work with smart thinking and growing a global view of our local ambition.

Primary ITO is on the ground working with individuals, businesses, communities and industry. We’re in high tech production facilities, on farms and orchards, in the shed and at the kitchen table, all around New Zealand.

We’re coaching and teaching and sharing the knowledge, building confidence, ambition and capability - with a desire to do much more than turn the wheel. We want to power up the entire engine.